Laura's proprietor/owner/buyer Eve Lane has been in the fashion business for most of her working life.
After leaving school she trained as a milliner and then took a break for a few years to bring up her two sons Jeremy and Nicholas. Eve went back into work once the boys were at secondary school and began working in the fashion business mainly in the Amersham area. She started working at Laura for the then owner some years ago and when in 2001 the opportunity arose to buy the business she and her husband Mick jumped at the chance. Eve has always worked tirelessly to maintain and build on the reputation of this very successful and well-respected ladies boutique.
Eve says "We know all of our regular customers personally and we make it our business to acquaint ourselves with any new ones to ensure they get the best possible service and will help them select the outfit that is just right for their needs. Our buying is done very carefully giving a select range of prestigious labels for our discerning clients. Our business is based on the belief that our customers' needs are of the utmost importance and we are committed to meeting those needs. As a result, a high percentage of our business is from repeat customers and referrals."
Eve employs and works with a small team of trusted friends all of whom she has known for a number of years and some she has worked alongside in her previous life as an employee at other boutiques. Each of them are aware of the standards that Eve has set and are proud to be part of this highly successful and well-respected establishment.